Basecamp Circle
Basecamp Circle is a site for a women-led expedition collective. The aim was to replace the crowded, unclear layouts common in this space with a calm interface that helps visitors choose the right trek quickly.
The grid, palette, and type hierarchy work together to convey capability and trust at a glance.
UI/UX
Concept
2025
THE CHALLENGE
Most expedition sites share the same friction points: cluttered screens, vague descriptions, and no clear way to judge suitability. The goal was to remove that uncertainty.
Each journey is presented in a clean grid, with filters for landscape, duration, and level. A short safety note sits alongside every option, so decisions feel simple and informed.
CONTRIBUTION
Research
Visual Direction
Branding
UI/UX
TOOLS & STACK
Figma
Midjourney
DESIGN DIRECTION
The visual system uses earth-toned colours, restrained typography, and spacious layouts. The focus is on clarity and purpose.
Imagery is candid and natural, centred on real moments rather than polished inspiration.
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