Basecamp Circle
Basecamp Circle is a concept site for a women-led expedition collective. The aim was to replace crowded, unclear layouts common in the niche with a calm interface that helps visitors pick the right trek fast. Designed fully in Figma, the grid, colour palette and type hierarchy work together to convey capability and trust in a single glance.
UI/UX
Concept
2025
THE CHALLENGE
While reviewing other expedition sites I kept running into the same friction points: cluttered screens, vague descriptions of what the traveller would experience, and no quick way to judge suitability. My goal was to remove that uncertainty.
Basecamp Circle displays each journey in a clean grid, lets visitors filter by landscape, duration and level, and places a short safety note beside every option so a decision feels simple and informed.
CONTRIBUTION
Research
Visual Direction
Branding
UI/UX
TOOLS & STACK
Figma
Midjourney
DESIGN DIRECTION
The visual system uses earth-toned colors, restrained typography, and spacious layouts to reflect the clarity and purpose of the brand. Imagery was kept candid and natural, with a focus on real moments over polished inspiration. The goal was to create a digital presence that feels as intentional as the journeys themselves.
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© Sharranya 2025