Summit Élan
Summit Élan is a concept website for a private women’s leadership retreat set in the desert. Designed to feel like a calm exhale from the noise of professional ambition, the site speaks to high-performing women who no longer need convincing — just resonance.
This project explores how digital design can embody natural luxury, editorial clarity, and a deep sense of curation.
UI/UX
Concept
2025
THE CHALLENGE
Design a brand and website experience that instantly communicates exclusivity — without ever saying it outright.
The goal was to break away from the overly spiritual, overdone aesthetics of typical retreat sites, and instead craft a visual identity that feels confident, intelligent, and quietly transformative. It needed to be:
Minimal, but not sterile
Spacious, but not empty
Refined, but emotionally present
The challenge wasn’t building a landing page — it was creating a threshold.
CONTRIBUTION
Research
Visual Direction
Branding
UI/UX
TOOLS & STACK
Figma
Midjourney
DESIGN DIRECTION
The site takes its cues from editorial design and resort-level hospitality. Inspired by Aman, Kinfolk, and Kaer, the design leans on stillness, clarity, and emotional weight.
Typography is warm and restrained. Colors are drawn from muted desert tones. Layout and copy are quiet, intentional, and unhurried.
Everything builds toward a single question:
What does it feel like to step away from performance and into presence?
